Spectrum Publishers — Healthcare Diversity & Informatics has been publishing medical journals for minority premed students, medical students, residents, new physicians, nurses, and allied health professionals for over 20 years. To bring information, guidance, and inspiration to the nation’s minority medical, premed and science students, as well as help medical schools and research programs increase the number of underrepresented minorities so we can eliminate health disparities. Our magazine reaches a very large share (70%) of the total population of minority medical students and residents. We distribute 5,000 copies through the offices of the director of minority affairs at each of the 126 medical schools in the nation. The remaining 5,000 copies are distributed to our extensive mailing list of premed and medical students, residents, medical faculty and administrators. A Reader Response Card is used and promoted among our readers to ensure that the editorial and advertising messages generate quick reader reaction. Accordingly, our magazines are the most efficient and effective advertising medium for corporations, agencies, hospitals, and universities wishing to reach this important market segment.